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The Steve Mills Results Mastery Podcast - Helping businesses to grow one episode at a time!

Why doing more marketing is not the answer.

August 25, 2026 • Steve Mills • Season 2026 • Episode 434

0:00 | 3:12

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One of the biggest problems I see facing small businesses is a lack of leads and a lack of sales.

Let's face it: if you could get more leads and more sales, and those sales were profitable, you could overcome any of the other problems you have.

So the big question you need to face is, how do you get more leads and more sales?

That is not achieved by doing more marketing until and unless you have maximised the true potential of your current marketing. Let me explain.

If you have a website, that is marketing you are doing. But the chances are you are winning no business from it: you are creating no leads, it is booking you no meetings, and basically it is not working. So before you go and try something new, you need to maximise the effectiveness of your current marketing.

You probably win business from referrals, and yet you almost certainly do not have a system for doing so. You are likely winning less than 10% of the true potential you could achieve if you had a proper referral system in place.

You may also go networking. Chances are you win less than 20% of your true potential from attending those events. Why? Once again, it comes down to a lack of process, a lack of follow-up, and networking ineffectively (often in the wrong places).

In this video, I talk about how to improve these areas and what to do if you want to really maximise the true potential of your marketing, your sales, and your business.

If you want to grow your business, book a meeting with me, Steve Mills, at www.results-mastery.com

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

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SPEAKER_00 0:13

Hello. Why is doing more marketing not the answer? 99.9% of the time. The truth of the matter is that all marketing works, but it doesn't work all the time. And so rather than going off and trying new marketing, it's far better to look at what you're doing right now and work out what you can do to improve its performance. Because you're probably doing things right now, you've almost certainly got a website. And if your website isn't working, and by working I mean generating leads for you, and then converting those leads into meetings, then that's a good place to start. If you're already going to networking events, or you're already winning business from referral from personal recommendation, then both those places are a good way to start. Start improving what you're doing. I have a mantra, there's three steps to it. They're called better, more new. They are not called new, better, or anything else for that matter. It's about looking at what you could do to get a better result from what you're currently doing. Step two is doing more of it, and then step three is looking at the other things that you can do. And if you do it that way, you're more likely to uh prosper, win more business, and create more sales. If you want to know how to do that even better, then get in touch with me, book a meeting, use my website resultsmastery.com, book a no obligation online meeting so you don't have to travel anywhere. And let's really get your business creating better results. Thanks for listening.