Marketing systems that work while you sleep.

When I started off in business, I did so by marketing myself through sending out letters in envelopes, spending literally hours and hours every week stuffing envelopes and taking them to the post office at great cost. 

In the world we live in today, in 2026 and beyond, we can now do marketing while we sleep, while we're on holiday, or while we're working in other areas of our businesses. We can even do marketing while we're on the beach. 

To learn some of the tools that we need in order to do this, watch, or listen to this podcast.

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Transcript

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SPEAKER_00 0:12

Hello everybody, welcome. Uh today we're going to talk about marketing systems that work while you sleep. Uh, do you know what? Yeah, when I started out in business uh over 30 years ago, um my marketing system was to spend hours and hours and hours um writing uh letters, uh producing brochures, sticking them in envelopes, and posting them out to thousands of people in order to get um maybe 20 people onto a seminar. That's basically what I did for the first few hours, uh sorry, first few years of uh my business. These days, marketing that works while you sleep, it's such a massive subject. I'm gonna touch on quite a few of the ideas that I've got and things that I do genuinely in my business. Uh, but uh before I do that, let's just say welcome. Thank you for being here, thank you for watching my video. I'm gonna go for around about 20 minutes, something like that. So, you know, settle in, have a cup of coffee, uh, you know, and uh and pay attention because um, you know, there's nothing worse than uh somebody talking really valuable stuff and you're busy doing emails and you know whatever, um, and uh not really taking it on board and therefore not benefiting from it. And I really hope you do benefit from your small amount of time with me today. Uh so my name is Steve Mills. If you don't know me, I've spent 31 years now helping small businesses to grow. During that time, I've worked with over 10,000 businesses. I find it hard to believe that it's that many, but you know, approximately 10,000 businesses. And they have earned, on average, not all of them, I want to be clear, because some of them have learned stuff from me and then done nothing and got no results. But on average, my average within 12 month increase in income for my clients is 45%, 45% growth in 12 months. Now I want to be clear, I don't work with companies like Nike and Vodafone and so on and so forth. You know, I work with small businesses, um, businesses who typically are really good at what they do operationally, you know, whether that's repairing cars as a consultant, accountant, lawyer, you know, hairdresser, whatever, uh, but they're not very good at marketing what they do. And that's where I come in, and that's where my expertise is. I learnt that expertise by learning from the best leading marketing experts in the world, and now pass on that information to my small business clients. So uh on with uh things. Oh, by the way, just one uh small thing is that we're here today and we're live and we're on um right now on Zoom. Uh we're also uh live on uh YouTube and LinkedIn and Facebook. Uh we're live on my podcast, which goes out on um uh let me think now, uh Amazon Music, iTunes, Instagram, and about 30 other sites. So all together, this video is watched, or video or audio is watched by around about 8,000 people. So, you know, this is really valuable stuff, guys, and I really hope you utilize it. So, as I said, where are we gonna start? Well, what I'm gonna start by doing is showing you some stuff. So I'm gonna share my screen, just bear with me a moment while the uh uh screen share kicks in, and then I'll talk to you some more. Okay, so uh what I'm gonna show you here is something uh called Go High Level. This is a piece of brilliant software. I actually believe that it's the world's leading business software. It's fantastic. When I say business, I'm talking about marketing. Uh talking about digital marketing, I'm talking about AI, I'm talking about automation. Now, today I've not got time to show you everything that Go High Level does. Other than to say that I'm a reseller of it. Uh, I would still be recommending it just as much if I wasn't. But if you do want to buy uh or talk to me about buying Go High Level, then get in touch with me. Uh, if you buy it from Go High Level, it's $99. If you buy it from me, it's £75. So similar amount of money, but with me, you get a weekly uh QA. So you can uh jump on and ask me questions, and we'll do our best to help. We can also help you set it up and uh so on and so forth. So if you want to do that, great. There's all this stuff here, you know, to do with CRM and opportunities, taking payments, calendars, linking to your calendars, conversations. You've got dashboards and and uh an ask AI where you can go in and ask AI any questions. But the bit I'm gonna talk to you about is is this below the line here. So first thing I'm gonna discuss is what it will do in terms of marketing. Well, you can see here it automates my social media. So while I'm sleeping and while I'm working and while I'm on holiday and doing other things, I've constantly got social media posts going out, but not quite 24-7. But if I if I did want to, I don't know, market myself in Australia, I might need to start thinking about doing social media posts at one, two, three in the morning. Um, I don't, so um, you know, that's probably not the case by for me. But look, let me put it this way: if if I I don't know, broke my leg or you know, I had to be off work for any reason, my social media would just carry on going out literally right through to the end of the year. I tend to do my social media, my main social media at the end of um um the the day, but um really what I've done is program it all in uh early in the year. And you can see here the numbers, you know. We've got we've got this post is going out five times, uh, so is this and this, and and I've got it on automation and I've got it all set up uh really well. I've then got emails uh in here, and what we've got in here again is all automated. So we can send out an email, I can set it up to go out whenever I want, whenever I'm not there, and uh and it works brilliantly well. Uh again, I've not got time particularly to show you that. Uh we've then got snippets. Snippets are a great way of automating stuff, not quite necessarily when you sleep, but I'm sure you've got emails that go out every single day. That it's the same email, you know, thanks for meeting today. It was great to meet you, uh, and so on. And uh and what actually happens is uh nothing. Uh, you know, we we uh have to rewrite it and we rewrite it and we rewrite it, and uh, you know, without that, nothing happens. Well, with snippets, you write it once, and then all you do is say, send them that that email, and uh and we're good to go. So there's nothing else in here I want to cover right now. Um, I want to move on to automations. Automations are another really clever uh way of marketing yourself because what an automation does, as the word would sound, it automates your marketing. So within here, within this section here, I can send out, for example, um, what am I gonna show you? I'll show you, show you this. You probably received this, uh, or you you're currently receiving it. Uh, so um this is a form uh that I set up uh on the 20th of July. Uh I can add people into here, and what actually happens, they get tagged as uh uh uh somebody interested in our events, they get an email, uh they have to wait, then I think it's uh I don't know, a couple of days, and then they get another email, and then that that's as far as this particular one goes. But within here, you can add all sorts of things. You can add uh emails, you can add um uh let me go down here, uh SMS, uh, you can add calls, you can add Instagram, uh, loads and loads and loads of different things that you can add to your uh workflow or your um uh marketing. And again, you can set that up to go out whenever you want, whether it's uh you know Saturday morning, when it's when you're sleeping, you know, you can go literally whenever you would like to. Uh last thing on here, I'm just gonna show you sites, because this again is absolutely fantastic. Um you can build funnels, uh, so landing pages. Uh, you can build websites. You want to build a website? You know, uh, it's not that long ago, probably a year, maybe two years ago. Uh we used to build websites and we used to charge people 1500 to 3,000 pounds, dependent on the complexity of the website. And now uh I can build a website in probably about half an hour using this AI tool. So I can do this whenever I want, I can set this running uh just before I go to bed, and I can wake up in the morning and I've got a fully functional, fully built website. How incredibly cool is that? Not only that, but I can also build an e-commerce uh site in the same way. I can do webinars, I can uh build blogs, I can do build a client portal, I can do surveys and quizzes and you know, so much stuff on here, guys. It is absolutely a no-brainer, in my opinion. Um, it's also got uh AI Studio. If you think what this does, well, it enables an AI agents, by the way. Um, so I've got an AI agent uh called Abby who makes phone calls for me, sales calls to book meetings. Um, Abby can do that 24-7. She never gets tired, she never takes a day off, she never goes on holiday. Uh, she's very good at what she does. Uh, and all she does is phone up and say, Hi, my name's Abby. I'm an AI agent. Steve's asked me to give you a quick call because he's offering people a free one-to-one meeting to talk about their marketing and how uh we might be able to help you improve it. Would that be of interest at all? If they then say yes, she'll book them into my diary, send them a notification, confirming it, send me a notification, letting me know that I've got a meeting. And if they say no, uh, you know, uh give me a call back in three months, uh, she'll program that into her diary in order to call back in three months. This is the level of uh communication we've got right now. So, you know, absolutely fantastic. Um, next one I want to show you again is just mind-blowingly clever. Uh, let me just let me just get rid of that there. Uh oh, wrong page, uh, this is what I wanted. So this is called marbleism, and this is absolutely marble as no marvelous, that's what I meant. Uh uh, it enables me to have a variety of different um uh AIs uh uh helping me. So I've got an executive assistant called Eva. Her job is to split all my uh all my uh emails into different folders. So I've got one folder called uh newsletters, another one called uh client emails, another one called um marketing emails, another one called finance, uh, one called response. Um under the response, Eva will if it's an email that comes in that needs a response, Eva will uh write that response. She doesn't send it out because she needs me to approve it. Uh because she might not uh what she said, I might not uh want to uh want to use. So I go in there, change it if required, but do you know what 95% of the time it's absolutely spot on, saves me hours and hours every day in terms of uh um uh dealing with emails. Next I've got Sonny, he's my social media manager, he pushes out social media to my uh data. Then I've got uh Penny who writes blogs and is also an SEO expert, so uh really, really powerful. Um she works very closely with Sonny, as you can see. Uh then I've got Stan. Now Stan's job's really cool because what Stan will do is he'll go and find my target market on LinkedIn and uh he'll ask them to connect to me and then he'll message them either on LinkedIn or through email. And uh Stan does a great job. Um, I've been using this particular system uh for just over a month. Uh I'm paying something like $150, and so far I've made $30,000. So not a bad return on investment. Uh I've got a legal assistant who can do things like uh develop um, well, if I just click on it, it should be able to show you. So develop things like uh privacy policy, terms and conditions, and stuff like that. Uh so uh that's brilliant. Uh I've then got Rachel who answers my phone for me. Uh, and if somebody says, Can I speak to Steve? She'll say, uh, I'll see if he's available, and she'll then phone me on my mobile saying, uh, you know, Fred blogs would like to speak to you, Steve. And uh um and if I'm happy, she'll put them through to me. We've then got a web developer called Walter who does exactly what it says on the tin, uh develops uh websites. And then again, I've got a growth success advisor, Alison. Alison does uh exactly the same thing as Abby does for me with Go High Level. So she'll make sales calls uh all day long and all night long uh if required. So again, if you're dealing with uh the other side of the world, um uh absolutely incredibly powerful. And you know, if you think about this, it's a how much would that cost if they were real people? You know, even let's say that they're on what 30 grand uh a year, you know, that's 60, 90, uh 120, 150, 180, 210, uh, about 240,000. So let's call it quarter of a million, because some of these roles, uh, like for example, website builder, you're probably gonna pay somebody more than 30 grand to be a full-time uh website builder. And what you've got to remember as well is they're more than full-time, they're actually 24-7. No national insurance, no holiday pay, no sick pay. Um, you know, this is the way forward, guys. Like it or not, um, this is the way forward. Uh, next one, I've got something that I use called Manaus. Manaus again is a fantastic website. Uh, I've just got it uh literally a minute ago to write and upload a blog post. Uh so let me let me just show you how it works. So I went in here, I said please add this post. I'd write I'd written it. Sorry, no, I hadn't written it. I'd use uh Penny. It's this blog post, right? So Penny had written this blog post. I just copied and pasted it uh into um Manus uh because Manus runs my website. Manus designed this website by the way, and um uh I then asked Manus, please add this blog post, here's the content, to make sure you do everything necessary for search engines. So I then go it then spent like five minutes doing it, something like that. I then go to publish, so I want it published, and then I want to check it out to make sure it's good, and I'm hoping it is because I'll really end up with egg on my face if there's anything wrong with it here. Um it's like 90 odd percent of the time it is. There we go. So they've selected a picture of a lady here. How to uh how to identify uh the next growth priority in your business. Is that the one? Is that uh yes, it must be, yeah, because it's today's day. So there we go. There's a little bit about me at the top. There's a load of text, it's all fully search engine optimized. Uh we got another picture there, there and uh book a meeting links uh throughout. So um yeah, but it's just incredibly clever. And and the last thing I've got to say, and we're just gonna come out of here to say this. Um the last thing I've got to say is, you know, if you want uh to create leads 24-7, then uh Google, uh Google pay-per-click advertising, YouTube pay-per-click advertising, LinkedIn, Facebook, Instagram, um, X, all pay per click advertising. So you can be advertising 24-7 for people looking for you and what you do. If you don't know how to do that, then you've got a choice of either finding somebody who does, i.e., we could do that for you, or um learn it, learn how to do it, and again, we can teach you how to do it. So that's about it. Uh, I hope that was of value for you. I've gone on a little bit longer, 25 minutes rather than 20, but I hope it was worth it. Um, seriously, if you do want to grow your business and you like the idea of having somebody with proven results over 30 years of doing so, who's really up to date with modern digital technology, then why not drop me a line? Uh why not book a meeting? You can go to my website, uh, which is resultstery.com, and uh get yourself booked in there. Um book a meeting using my diary, and uh we can talk from there. So thank you ever so much for listening once again, and I look forward to speaking to you on my next podcast and uh results mastery live session.