Five Key Tips for Lead Generation

In this podcast, I'm interviewed by Steve Hyland of the UK's number one business channel, Business Connections Live. 

Business Connections Live is a fantastic TV channel available on YouTube and various other platforms. In this episode, I talk about five tips to get more leads.

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Transcript

SPEAKER_00 0:01

Five key tips there for lead generation systems. Five five key tips. Okay. They are. Okay, number one would be to improve the headlines that you're using, whether it's in email, uh, on the phone, at a networking event, and so on and so forth. So improve the effectiveness of your headline. Number two, I'd say uh look look towards the the opportunity to be able to give something or to demonstrate your expertise free before you ask for the money. Right? Because, you know, we got so much choice these days that being able to um, you know, you've got a free book or a report or watch a video or something like that. So so that would be be number two. Uh number three, I'm gonna say, and I'm not saying this just because I'm here with you, Steve, but start using video. You know, it is so incredibly powerful. And even if it's on your smartphone. Yeah, even if it's on your smartphone. Yeah, even on your phone. Just get some I go to a networking event tomorrow, and somebody says, just want to say, Steve, uh it was brilliant to meet you, and I've known you for quite a few years, and I want to say you're fantastic at doing what you do. And I get my phone out, I go, Would you do me a really big favour and say that into the phone? And they then say it into the phone, and I take that, I stick it on YouTube, I stick it on my website, it goes out on LinkedIn, all of a sudden that's had 10,000 views, and I did it on my phone for nothing. Yeah, really, really easy. There's a there is a time and a place, and they are very, very powerful. Yeah, yeah. Yeah, and the light I think I'm on the last one now, I think that was four. So the fifth one is pick up the phone. Pick up the phone, call people. You know, if you just did that, you're gonna get to a hundred grand. You know, how many calls you you're gonna make in your business per day? Make ten calls. You know that every ten calls you get one lead, and every one lead you get uh, or every ten leads you get five meetings, every five meetings you get two sales. You know the numbers, all you've got to do is pick up the phone every day. To go start with the people that you know, your past customers, even your current customers, to cross-sell them new products that they because they buy X from you, but they also don't even know that you sell Y, and Z, uh, because they think you're the, you know, I I get it sometimes. People will say, Oh, you're the you're the guy that does LinkedIn, aren't you, Steve? Well, yeah, I am, but I also do all this. Oh, I didn't realise that. You know, I had a client the other day who came on my LinkedIn workshop, and uh, you know, he enjoyed it and everything, it was great. And I phone up three weeks later, how are you getting on? Oh, really good, Steve. Yeah, yeah, yeah, really good. Uh we just got a new company, we've got a company to build as a website, and I went, oh, well, we could have done that. Oh, could you? Oh, if I'd have known, I'd have definitely got you to do it, Steve. Oh, that's a shame. And I'm thinking, oh, you know, whose fault is that? Yours. Absolutely my fault. Because he thought I was the LinkedIn person. He didn't understand the full range of products and services that my business offers. And it's our job to make sure that our market, our customers, our prospects are fully aware of everything we do and everything we sell.