How to use social media and LinkedIn to create sales in 2025.

Welcome to The Results Mastery Podcast

Welcome back to The Results Mastery Podcast, where we dive deep into the strategies, systems, and secrets that drive real business results. I'm your host, and today we're tackling one of the most powerful yet underutilised platforms for business growth: LinkedIn.

In today's episode, "LinkedIn Mastery," we're going to transform the way you think about social media marketing and lead generation. If you've been struggling to generate consistent leads, feeling overwhelmed by social media, or wondering how to cut through the noise to reach your ideal clients, this episode is specifically designed for you.

LinkedIn isn't just another social media platform – it's a goldmine of business opportunities waiting to be unlocked. While most people are posting sporadically, hoping for the best, and treating LinkedIn like Facebook, the real masters of this platform understand that success comes from strategic, consistent action and genuine relationship building.

Today, we're going to shatter some myths and reveal the truth about what it really takes to dominate LinkedIn. We'll explore why the magic number for daily posts falls between 10 and 15 – yes, you heard that right – and how this level of activity can exponentially increase your visibility and lead generation potential. I know that might sound overwhelming right now, but I'll break down exactly how to make this manageable and sustainable.

But posting alone isn't enough. We're going to dive deep into the art and science of building authentic relationships on LinkedIn. You'll discover how to connect with new people in a way that feels natural and valuable, not pushy or salesy. We'll explore the critical process of moving prospects through the know, like, and trust journey – because at the end of the day, people buy from people they know, like, and trust.

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One of the most overlooked aspects of LinkedIn success is the power of one-to-one communication. While everyone else is broadcasting to the masses, the real opportunities lie in those personal conversations, those direct messages, and those meaningful interactions that happen behind the scenes. We'll uncover how to leverage these intimate touchpoints to build stronger relationships and convert connections into clients.

We'll also explore the often-forgotten strategy of supporting others in your network. When you share, comment on, and amplify other people's content, you're not just being helpful – you're strategically positioning yourself as a connector and thought leader in your industry. This reciprocal approach to social media can dramatically accelerate your own growth and visibility.

Throughout this episode, we'll address the common challenges that hold most professionals back from LinkedIn success: the fear of posting too much, the

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.